We knew there had to be a better way.
Lamppost Leadership was born from a simple but powerful belief: business ownership should create freedom, not steal it. Founded by Joshua Purcell, MBA, EA, we’ve spent decades helping business owners transform chaos into clarity. After seeing too many talented entrepreneurs burn out, settle for “profitable but broke,” or build businesses that succeed financially but fail to create the impact and legacy they envisioned, we created a different model.
One that doesn’t just fix your financials or improve your operations—but integrates financial expertise, cash management discipline, strategic planning, leadership development, AND culture building into a single, cohesive partnership.
Because we believe business isn’t just about making money. It’s about stewarding resources well, serving others excellently, and building something that leaves a lasting impact—on your family, your team, your community, and the lives you touch.
The name “Lamppost Leadership” comes from C.S. Lewis’s Chronicles of Narnia, where the lamppost marks the boundary between two worlds—the ordinary and the extraordinary.
That’s what we do for business owners: we help you cross from the ordinary world of stress, chaos, and confusion into the extraordinary world of clarity, confidence, and freedom. The lamppost is the guidepost that illuminates the path forward when everything feels dark and uncertain.
We exist to light the path to your business’s full potential.
Most business owners we meet are struggling with five interconnected problems:
They don't really understand their numbers, what drives profitability, or how to make confident financial decisions
They're "profitable" on paper but always scrambling for cash, unable to pay themselves consistently or build reserves
They're reacting to whatever comes instead of proactively steering the business toward a clear vision and strategic goals
They're stuck doing everything themselves because their team can't execute without constant supervision
Their team doesn't share their values, vision, or work ethic—resulting in misalignment, turnover, and frustration
These aren’t separate problems—they’re connected. Weak strategy leads to cash flow chaos.
Poor leadership undermines financial performance. Undefined culture sabotages growth.
Most business owners try to solve these by hiring separate advisors who never talk to each other.
The result? Expensive, fragmented advice that doesn’t actually transform the business
We integrate all five into one cohesive partnership.
With a clear strategy, you stop putting out fires and start making decisions that actually move you forward.
What do you stand for, and what do you expect from your team?
We help you get crystal clear on:
Most owners have financial reports gathering dust somewhere. What they don’t have is clarity.
We help you actually understand:
We turn your numbers into plain English so you can make decisions with confidence instead of crossed fingers.
What this includes: Fractional CFO services, financial reporting that makes sense, KPI dashboards, profitability analysis, forecasting, and strategic financial guidance—without hiring a full-time executive.
You might be “profitable on paper” but still lying awake wondering if you can make payroll next month.
We help you go from cash flow panic to cash flow peace by building systems that make sure:
We use the Profit First system to create discipline, predictability, and the kind of financial breathing room that changes everything.
What this includes: System setup, account structure, customized targets for your business, and ongoing coaching to keep it working as you grow.
Let’s be honest: In most growing businesses, the biggest bottleneck is you.
We help you go from being the person who does everything to the leader who builds a team that executes—without you hovering over their shoulder.
You’ll learn how to:
The result? A business that runs because of your leadership, not because you’re running yourself into the ground.
What this includes: Leadership assessments, delegation frameworks, accountability systems, strategic planning sessions, and ongoing coaching.
That’s what Lamppost Leadership exists to do. Let’s build something sustainable together.
We serve business owners across all regions of the United States and work with companies in diverse industries—from service-based businesses and contractors to retail, manufacturing, professional services, and beyond. If you’re committed to excellence and want to build something meaningful, we’d love to work with you.
Most business owners face five critical gaps: Financial clarity, cash flow confidence, business strategy, leadership capability, and business culture.
The typical solution? Hire separate advisors
Total cost: $7K-$15K/month from multiple people who don’t coordinate.
We integrate financial expertise, cash management discipline, strategic planning, leadership development, AND culture building into one cohesive partnership.
Your financial strategy informs your hiring decisions. Your Profit First discipline funds your growth investments. Your leadership development supports your financial goals. Your culture ensures your team executes with excellence. And your business strategy ties it all together with clear direction and purpose.
Better results. Lower cost. One trusted relationship. One unified approach.
He’s been where you are. He’s made payroll under pressure, dealt with cash flow crunches, built teams, managed growth, and navigated the challenges of scaling a business. He learned financial management through experience, mistakes, and eventually success.
More importantly, Joshua believes that business ownership is about more than profit—it’s about stewardship. He’s passionate about helping business owners build companies that don’t just succeed financially, but create lasting impact on families, employees, communities, and the lives they touch.
His approach to business is shaped by his faith and the conviction that we’re called to be faithful stewards of what we’ve been entrusted with—whether that’s financial resources, business opportunities, or the privilege of serving and leading others. He believes in building businesses that reflect the principles laid out for us in Scripture: integrity, generosity, servant leadership, and leaving a lasting positive impact.
We’re building a movement of business owners who lead with clarity, manage cash with discipline, execute strategy with excellence, and build cultures that reflect their deepest values.
Business owners who aren’t just surviving—they’re thriving. And they’re creating amazing businesses that serve their families, employees, and communities well.
Our vision is to help business owners transform from overwhelmed operators to confident CEOs who have the financial clarity, cash reserves, strategic direction, leadership capability, and intentional culture to build businesses that change lives—starting with their own.
We envision communities full of healthy businesses led by grounded, generous, values-driven owners who steward their resources well, treat their people with dignity, serve their customers with excellence, and use their success to create lasting positive impact.
We believe business, done right, is a powerful force for good. And we’re committed to helping business owners build companies that reflect that truth.
While we’re based in Minnesota, we serve business owners across the United States through virtual meetings, strategic planning sessions, and ongoing partnership. Whether you’re in New York or California, Texas or Minnesota, we’re equipped to provide the same level of service, insight, and support.
For businesses scaling beyond $5M in revenue, we partner with Synergy Solutions to provide expanded resources, specialized expertise, and support for more complex operations—ensuring you have the right level of guidance at every stage of growth.
You’ve built something meaningful. Now it’s time to make sure it’s as
profitable, predictable, impactful, and enjoyable as it should be.
No pressure. No pitch. Just honest conversation about your business, your vision, and how we might be able to help you get there.
